It’s an awesome feeling when you make someone’s day. It’s even better when you bring a smile to a complete stranger’s face, and encourage them to do the same for someone else.\
That’s the genesis of the Pay It Forward movement: doing a random act of kindness that inspires another and multiples into many more.
So when our marketing team came up with the idea of Xero paying it forward for small business owners (#xeropaysitforward), I thought it was an awesome way to get behind this social movement. We get to give something back to small businesses and their customers (and get them to pay it forward too, of course).
Read the FULL story here: Getting Behind The Pay It Forward Movement